One of the most important aspects of a thriving construction company is a constant flow of new clients. However, with the economy in the state that it is, it can be hard to find clients who are willing to pay premium amounts for new construction.
1) Look At The Type Of Projects You Are Bidding On
Many London based construction companies are desperate for clients and are willing to bid for every job that comes across the desk. It may seem that the more bids that are entered the better chance there would be to land a job.
However, that is the wrong approach.
If you are bidding on projects that you cannot afford, you will have to turn around and refuse the project. This is one of the primary ways to ruin your reputation and bring down the company.
Instead, it is a better solution to focus on the jobs that are within your reach and capabilities. There are various construction management software that can be used to help manage bids for your company that will streamline the process. In fact, there is bidding software that will allow you to better understand what your specific capabilities are. You know what your businesses strong points are and that is where you need to stay.
2) Pick Up Awards
One of the easiest ways to pick up extra clients is by picking up as many business awards as possible, and it doesn’t have to be that hard to win them.
Don’t feel as though you have to win the big awards as soon as possible. There are many other small awards that can be picked up with just good service to the community. When your company achieves these accolades, have a press release issued and post it on your website. These is free publicity that will help draw attention to your construction company.
Once your company is able to qualify for the large awards like the Master Design Awards, you can expect a large number of clients. As people see the accolades that your business has been awarded, it will bring in many new clients.
3) Advertise Your Business
One of the most important aspects of bringing clients into the business is the ability to show your brand off to as many people as possible. For example, if your company is working in the neighbourhood you may want to place a sign outside of the site to let people know who is doing the work.
Another way to promote yourself is to ask clients if they can be used as a referral. It is a wise idea to make sure you are listed on review sites like Yelp. Clients want to see a company that they can trust and want to see one that has done quality work. In short, they are looking to work with a brand that they can trust.
4) Be Accessible
Are clients able to reach you easily or do they have to chase you down? Clients should have a wide range of choices to get in contact with you or your construction company in London directly. This includes being able to call, instant message, or email. In addition, this is the digital age, your company should have a Twitter and Facebook account where you can be contacted as well. It is vital that a client is able to get in touch with you and get a response back as soon as possible. If you do not have their preferred style of communication available, they may find someone else who does.
When you have multiple lines of communication open, it helps to cast a much wider net for leads.
Remember, it never hurts to hand out your personal phone number if you are looking to bring in larger clients. Being able to respond to bigger clients personally and quicker is an optimal way to bring in new leads.
5) Don’t Forget The Human Touch
We live in a world, where business has become quite distant. This is one way you can differentiate your business from the competition. Take the time to get to know your clients. Know them by first name, know about their families and their hobbies. People always love to talk about themselves and their families. Knowing these little bits of information will help to fire up small talk and they will appreciate you interest in them.
Once the job has been completed, always get back in touch. Go the extra mile and send a personal note that shows them that you enjoyed their business and hope that you can use them as a referral.
Use these tips to help increase your business in these turbulent construction times. Always be on the lookout for new clients. However, never neglect or forget about the clients you have right now. Keep in touch with them and you never know when you might get a referral.
